What You Don’t See
- Trish O'Riley
- 5 days ago
- 2 min read
Updated: 1 day ago
With our new “Less Is More” philosophy for 2026 — specifically when it comes to how many markets we’ll be doing — we’ve had the wonderful opportunity to focus deeply on creating thoughtful product collections.
When you see one of our collections, you’re seeing the final layer.
What you don’t see is the monumental effort underneath it.
The months of planning and preparation.
The testing.
Things don't always go according to plan.
The label design and edits late at night.
Those small and time consuming tweaks and corrections no one will ever notice — except me.
I've been working on two collections since Christmas:
Upgrading all the products in our new Face Care Collection which, by the time it is released in our online store on March 12th, and then in person at the Downtown Winter Market on March 14th, will have already been through countless testing iterations.
And by the time the Spring Soap Collection launches in our online store on March 20th — the Spring Equinox — and then in person at the Downtown Growers Market on April 4th, the first market of "the season", it will have been tested, reconsidered and refined multiple times.
Then comes my favorite part.
The moment they’re lined up.
The moment I step back and marvel
at how something that existed only as an idea in my head is now solid and real.
Creativity becoming creation.
That’s what makes all those hours and days worth it - the sharing.
Watching someone experience one of our handmade products for the first time.
Seeing a bar of soap lifted to their nose.
Hearing, “This is beautiful.”
That never gets old.
And yes — I get excited about that moment.
Every maker does.
That’s the reward.
That’s the part I can’t wait for.
I’m looking forward to sharing our collections with you.
Trish
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