What You Don’t See
- Trish O'Riley

- Feb 27
- 2 min read
Updated: Mar 28
With our new “Less Is More” philosophy for 2026 — specifically when it comes to how many markets we’ll be doing — we’ve had the wonderful opportunity to focus deeply on creating thoughtful product collections.
When you see one of our collections, you’re seeing the final layer.
What you don’t see is the monumental effort underneath it all.
The months of planning and preparation.
The testing.
Things don't always go according to plan.

Then there is the label design and editing late at night.
Those tiny yet time consuming tweaks and corrections no one will ever notice — except me.
WHAT'S NEW?
The wonderful part of having a break from a relentless market schedule is that there is time to plan and I have been reveling in the pleasure of all those planning details.

Then comes my favorite part.
The moment they’re lined up.
The moment I step back and marvel
at how something that existed only as an idea in my head is now solid and real.
Creativity becoming creation.
This is what makes all those weeks and days and hours of planning and testing worth it - the sharing.
Watching someone experience one of our handmade products for the first time.
Seeing a bar of soap lifted to their nose.
Hearing, “This is beautiful.”
That never gets old.
And yes — I still get excited about that moment.
Every maker does.
That’s the reward.
That’s the part I can’t wait for.
I’m looking forward to sharing this new soap collection with you.
Trish







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